AutoNation Subaru Scottsdale are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at AutoNation Subaru Scottsdale, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At AutoNation Subaru Scottsdale, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is AutoNation Subaru Scottsdale dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Foothills Animal Rescue
Arbor Day Foundation
Paradise Valley High School
AZAFAP
F45 Scottsdale
Love Promise Stories from AutoNation Subaru Scottsdale
Subaru and AutoNation Subaru Scottsdale believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
New Shoes and a Community Behind Them - Tabitha M
Preparing for a new school year can put a lot on any parent's plate, but for foster, adoptive, and kinship families, those expenses can add up quickly. Something as simple as a new pair of shoes can become one more thing to figure out. At DSW Desert Ridge, the Arizona Association for Foster and Adoptive Parents brought families together for a back-to-school shopping experience designed to help ease that burden. AutoNation Subaru Scottsdale volunteers joined them throughout the store, welcoming families, helping children find their sizes, and searching the aisles for styles they were excited to wear. The day was filled with open shoe boxes, different pairs being tried on, and volunteers sitting on the floor beside children to help them find the right fit. Families had the chance to focus on the fun of back-to-school shopping while a community of people stepped in to make the experience a little easier. AutoNation Subaru Scottsdale and Subaru of America also presented AZAFAP with $18,605 through the Subaru Share the Love Event, helping continue the organization's work supporting Arizona's foster, adoptive, and kinship families. Partnerships like this matter because the families caring for children should never feel like they have to do it alone. We are grateful to AZAFAP and DSW for bringing everyone together and giving us the opportunity to show up for the families who show up for Arizona's children every day.
More Than a Delivery: Showing Up for Paradise Valley High School - Tabitha M
Some partnerships begin with a single visit. Others become a promise you keep. For several years, AutoNation Subaru Scottsdale has returned to Paradise Valley High School through the Subaru Loves Learning initiative. This year, our team arrived carrying classroom resources and something a little more personal: a yearbook filled with handwritten messages of encouragement. The supplies were there to support the work happening inside the classrooms. The messages were there to remind the people doing that work that their community sees them and is cheering them on. Meeting with the school's staff offered another opportunity to strengthen a connection that has grown with each visit. What began as a classroom donation has become a relationship built on showing up, following through, and returning year after year. At AutoNation Subaru Scottsdale, the Subaru Love Promise is about recognizing the people who make a difference in our community and finding meaningful ways to stand beside them. We are grateful for the opportunity to continue supporting Paradise Valley High School and the students and educators who make it special.
Grateful for Subaru - Bailey D
We are incredibly grateful to Subaru for sponsoring our Shoe Shopping Event and helping make sure children impacted by foster care have the opportunity to start the school year with a new pair of shoes they can feel proud of. But Subaru didn't just support us from behind the scenes—they showed up for the kids on event day, too! Their generosity, time, and willingness to be there made the day even more special. Thank you, Subaru, for showing up, giving back, and helping us create a memorable experience for children and families in foster care. We are so grateful to have you in our corner!
A Special Delivery of Care and Support - Tabitha M
When one of our sales associates learned that his client had been diagnosed with cancer and would soon begin treatment, he wanted to find a way to let him know that he would not be facing the journey without support. Staff at AutoNation Subaru Scottsdale came together to create a care basket filled with items chosen to provide comfort and help make the days ahead a little easier. The basket also included a card signed by our staff, with messages of encouragement and support. Our team then hand-delivered the basket to his home as a surprise. What began as a connection made through the purchase of a vehicle became an opportunity to show someone in our community that people were thinking of him and standing behind him during a difficult time. At AutoNation Subaru Scottsdale, the Subaru Love Promise is about more than a single event or initiative. It is about recognizing opportunities to care for the people around us and choosing to show up when it matters most. We hope this small surprise brought a little comfort and encouragement as he prepared to begin treatment.
Delivering Comfort and Hope to HonorHealth Patients - Tabitha M
For patients facing blood cancer, a little comfort and encouragement can make a meaningful difference during a difficult journey. Through the Subaru Loves to Care initiative, Subaru and its retailers partner with The Leukemia & Lymphoma Society to help support patients and remind them that they are not facing their diagnosis alone. As part of this ongoing initiative, staff from AutoNation Subaru Scottsdale visited HonorHealth to deliver blankets and care packages for patients receiving treatment for leukemia and lymphoma. Our team had the opportunity to meet and speak with members of the HonorHealth staff and learn more about the compassionate care and support they provide to patients each day. Each blanket and care package was delivered with the hope of providing a little extra warmth and comfort during treatment. Messages of Hope added words of encouragement, offering patients another reminder that members of their community are thinking of them and standing beside them. AutoNation Subaru Scottsdale is grateful to continue supporting HonorHealth through Subaru Loves to Care and to work alongside The Leukemia & Lymphoma Society in bringing comfort and hope to patients in our community. We are thankful to the HonorHealth team for welcoming us and for the care they provide to patients and families every day.
Strengthening Families Through Community: A Generous Gift from AutoNation Subaru Scottsdale - Bailey D
We are incredibly grateful to AutoNation Subaru Scottsdale for their generous $120,000 donation during their Day of Giving on May 29. This gift will fund the complete rebuild of AZAFAP's playground, creating a welcoming space where foster, adoptive, and kinship families can gather, connect, and build lasting relationships. This donation is especially meaningful as it builds upon a 12-year partnership between AutoNation Subaru Scottsdale and AZAFAP. Over the years, their support has helped make programs like our annual back-to-school shoe shopping possible, providing new shoes to children across Arizona. Together, we share a commitment to strengthening families, fostering community connections, and ensuring that those caring for Arizona's children have access to the support they need. Through the Subaru Love Promise, AutoNation Subaru Scottsdale continues to demonstrate the powerful impact that local partnerships and community giving can have on the lives of families throughout our state.
Helping Elsa's Camping Wish Come True - Tabitha M
When Elsa's wish for a camping adventure became a reality, AutoNation Subaru Scottsdale was honored to help make it possible through its partnership with Make-A-Wish Arizona. By sponsoring Elsa's special trip, the dealership helped create an experience filled with adventure, laughter, and lasting memories for her and her family. The opportunity to step away from hospital visits and treatments and simply enjoy time together outdoors made the wish all the more meaningful. Supporting children like Elsa reflects AutoNation Subaru Scottsdale's commitment to being more than just a dealership. Through the Subaru Love Promise, the team is proud to partner with organizations like Make-A-Wish Arizona that bring hope and joy to children facing critical illnesses, helping turn dreams into unforgettable moments.
Planting Purpose at Farm Angels Sanctuary - Tabitha M
At AutoNation Subaru Scottsdale, our Love Promise is about creating meaningful impact in the communities we serve. Partnering with Farm Angels Sanctuary, we were proud to donate trees that will help enhance the land and provide lasting benefits for the animals in their care. Contributing to a space dedicated to compassion and second chances made this experience especially rewarding for our team. It's a simple gesture, but one that reflects our ongoing commitment to supporting organizations that make a difference every day.
Our Love Promise in Action: Supporting the Next Generation - Tabitha M
At AutoNation Subaru Scottsdale, our Love Promise is about uplifting the next generation and celebrating the small moments that bring our community together. When a young Girl Scout set up her cookie stand with determination and a big smile, we saw confidence, ambition, and the spirit of something bigger. By sponsoring her, we supported her journey, encouraged her goals, and helped her bring her dreams to life. Sometimes, the simplest acts of support can inspire confidence, build dreams, and remind us all what community truly means.
A Second Chance to Change Lives - Kaila T
At AutoNation Subaru Scottsdale, our Love Promise is about showing up for every member of our community—on two legs or three. When we met a resilient three-legged dog with a heart full of love and a future full of potential, we knew we had the opportunity to make a difference. By sponsoring specialized training, we're helping transform this incredible dog into a certified therapy companion, bringing comfort, smiles, and healing to patients in hospitals when they need it most. It's more than a gesture—it's a commitment to kindness, compassion, and the belief that even the smallest acts of love can create the biggest impact.
