The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is AutoNation Subaru Scottsdale dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Foothills Animal Rescue
Arbor Day Foundation
Paradise Valley High School
AZAFAP
F45 Scottsdale
Love Promise Stories from AutoNation Subaru Scottsdale
Subaru and AutoNation Subaru Scottsdale believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
SUBARU LOVES TO HELP - chris m
At AutoNation Subaru Scottsdale, we believe in making a meaningful difference in the lives of our neighbors. Recently, our team proudly partnered with St. Mary’s Food Bank, coming together with compassion and purpose to package over 2,000 meals for families in need. This effort was about more than just providing food—it was about restoring hope, dignity, and comfort to families who may be going through difficult times. Each meal we packed carried with it the message that no one in our community is alone, and that together, we can help lift each other up. Our partnership with St. Mary’s Food Bank reflects Subaru’s core belief that “Love is what makes a Subaru, a Subaru.” Through Subaru Loves to Help, we are committed to going beyond the showroom floor to create real change in the lives of people around us. By volunteering our time and resources, we were able to be part of something greater than ourselves—something that shows how a brand built on love and care can truly impact lives. We are grateful for our dedicated staff, customers, and community partners who continue to stand with us in these efforts. Together, we’re not just delivering meals—we’re delivering kindness, compassion, and a brighter tomorrow for families who need it most.
BACK TO SCHOOL EVENT - chris m
At AutoNation Subaru Scottsdale, we believe that every child deserves to start the school year with confidence, comfort, and the chance to succeed. That’s why we recently partnered with our community DSW store to host a special Back-to-School Shoe Drive for foster and adopted children. With the generosity of our Subaru family—our team members, customers, and local supporters—we were able to help over 300 children receive brand new shoes. Many of these kids walked away with stylish, well-fitting pairs at absolutely no cost, while others were able to enjoy savings of over 50% off retail prices. For children navigating the unique challenges of foster care and adoption, something as simple as a new pair of shoes can mean so much more than just footwear. It represents belonging, dignity, and the excitement of starting school on the right foot—literally. This initiative is part of the Subaru Love Promise, a commitment to show love and respect to all people and to make a positive impact in our community. Subaru and its retailers know that love is more than a word—it’s action. By helping provide shoes for local foster and adopted children, we’ve taken another step forward in supporting families and ensuring that every child has what they need to thrive. At AutoNation Subaru Scottsdale, we are proud to stand alongside Subaru’s mission: to make the world a better place by caring for the people who need it most. Together, we’re not just handing out shoes—we’re delivering hope, joy, and the confidence that comes from knowing you are seen, valued, and supported.
SUBARU LOVES TO CARE - chris m
At AutoNation Subaru Scottsdale, we believe everyone deserves the chance to live a healthy and hopeful life. For the past decade, Subaru and its retailers have stood alongside Blood Cancer United and local hospitals and treatment centers to provide comfort, encouragement, and a reminder that no one faces cancer alone. As part of this nationwide initiative, our team—together with our loyal Subaru customers— delivered warm blankets and handwritten messages of hope to patients currently undergoing treatment. Something as simple as a soft blanket or a heartfelt note can mean the world to someone fighting for their health. It provides both physical warmth and emotional reassurance in what can often feel like an overwhelming journey. Over the last 10 years, this effort has touched nearly 500,000 cancer patients across the country, making Subaru and its retailers the largest automotive donor to Blood Cancer United. Here in Scottsdale, we are humbled to contribute to this legacy of care. Recently, our team had the honor of delivering more than 100 blankets to The Leukemia & Lymphoma Society, sharing comfort and hope with members of our local community. This is more than just a donation—it’s a reflection of Subaru’s core belief that “Love is what makes a Subaru, a Subaru.” Whether it’s protecting the environment, supporting education, helping pets find loving homes, or standing beside those battling cancer, Subaru and its retailers are committed to driving positive change in the lives of real people. At AutoNation Subaru Scottsdale, we are proud to carry this mission forward, knowing that together, we are making a meaningful difference—one blanket, one message, and one patient at a time.
Shoes, Smiles, and Subaru - Bailey D
A HUGE thank you to our friends at Subaru for sponsoring and volunteering at Arizona Association for Foster and Adoptive Parents (AZAFAP) Annual Shoe Shopping Event! Because of their generosity and hands-on support, 66 foster, kinship, and adoptive families were able to experience something truly special—over 230 kids were able to pick out brand-new shoes with smiles bigger than their feet. For many of these youth, it’s more than just footwear—it’s dignity, confidence, and the joy of feeling cared for. Year after year, Subaru shows up in the most meaningful ways, and we are so grateful for this partnership. Their heart for the community and commitment to children in care reminds us that when we come together, we can create moments of hope and belonging that last far beyond the day itself. Thank you, Subaru, for walking alongside us and helping our families step into the new school year with joy.
AutoNation Subaru Scottsdale Teams Up with Arizona Association for Foster & Adoptive Parents - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Scottsdale, this is a harsh reality. Helping others strengthens communities, which is why AutoNation Subaru Scottsdale is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like AutoNation Subaru Scottsdale have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, AutoNation Subaru Scottsdale donated 120 coats to Arizona Association for Foster & Adoptive Parents. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Arbor Day 2025 - Chris M
🌱 Subaru Loves the Earth 2025 🌱 AutoNation Subaru Scottsdale is proud to support a greener future! As part of our commitment to the environment, we’ve donated over 100 new trees to the Scottsdale community—bringing fresh oxygen, welcome shade, and lasting beauty to our city. Together, we’re growing a better tomorrow. 🌳💚 #SubaruLovesTheEarth #AutoNationSubaruScottsdale #ScottsdaleGrowsGreen
Operation Warm 2024 - Chris M
As part of the Subaru Loves to Help initiative and in partnership with Operation Warm, we proudly donated over 150 brand-new coats to the Arizona Association for Foster & Adoptive Parents. We're honored to support local children and families in need—because every child deserves to feel warm, cared for, and supported. 💙🧥 #SubaruLovesToHelp #OperationWarm #SubaruLovePromise
Arizona Association for Foster & Adoptive Parents - Chris M
We're proud to support the Arizona Association for Foster and Adoptive Parents — a local charity making a lasting impact on children and families across our community. Over the past year, the AutoNation Subaru Scottsdale team has proudly donated more than 100 hours to this incredible organization. Together, we're driving change where it matters most. 💙 #SubaruLovesToHelp #CommunityDriven
Driven to Give: Recognizing years of giving back and the difference you're making - Bailey D
Some people give. Others show up. But AutoNation Subaru Scottsdale does both — and they’ve done it with heart, year after year with their unwavering support of Arizona Association for Foster and Adoptive Parents (AZAFAP). Their support has meant the world to the foster, kinship, and adoptive families we serve. From donations that help us sustain critical programs, to volunteering at our Back-to-School Shoe events with genuine care, to making sure kids have cozy jackets when the temperatures drop — they show up in all the ways that matter. It’s not just about what they give — it’s how they give. With compassion. With consistency. With community in mind. Thank you, AutoNation Subaru Scottsdale, for being part of our AZAFAP family and standing with us, year after year. Together, we are making a difference that lasts a lifetime for these children and families.
Girl Scouts National and Girl Scout Color Class - Greg W
AutoNation Subaru Scottsdale's shop foreman's daughter and her Girl Scout troop had the unique opportunity to learn about presenting and posting the National and Girl Scout colors in a special 45-minute class led by Service Director Mike Bradley. During the session, Mike shared his knowledge and expertise on the proper protocols and etiquette for handling the American flag and the Girl Scout flag with respect and precision.The interactive class gave the young Girl Scouts a valuable lesson in respect for tradition and service, fostering a deeper appreciation for the symbols that represent their country and their commitment to community service.
