AutoNation Subaru Scottsdale are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at AutoNation Subaru Scottsdale, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At AutoNation Subaru Scottsdale, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is AutoNation Subaru Scottsdale dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Foothills Animal Rescue
Arbor Day Foundation
Paradise Valley High School
AZAFAP
F45 Scottsdale
Love Promise Stories from AutoNation Subaru Scottsdale
Subaru and AutoNation Subaru Scottsdale believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Planting Purpose at Farm Angels Sanctuary - Tabitha M
At AutoNation Subaru Scottsdale, our Love Promise is about creating meaningful impact in the communities we serve. Partnering with Farm Angels Sanctuary, we were proud to donate trees that will help enhance the land and provide lasting benefits for the animals in their care. Contributing to a space dedicated to compassion and second chances made this experience especially rewarding for our team. It's a simple gesture, but one that reflects our ongoing commitment to supporting organizations that make a difference every day.
Our Love Promise in Action: Supporting the Next Generation - Tabitha M
At AutoNation Subaru Scottsdale, our Love Promise is about uplifting the next generation and celebrating the small moments that bring our community together. When a young Girl Scout set up her cookie stand with determination and a big smile, we saw confidence, ambition, and the spirit of something bigger. By sponsoring her, we supported her journey, encouraged her goals, and helped her bring her dreams to life. Sometimes, the simplest acts of support can inspire confidence, build dreams, and remind us all what community truly means.
A Second Chance to Change Lives - Kaila T
At AutoNation Subaru Scottsdale, our Love Promise is about showing up for every member of our community—on two legs or three. When we met a resilient three-legged dog with a heart full of love and a future full of potential, we knew we had the opportunity to make a difference. By sponsoring specialized training, we're helping transform this incredible dog into a certified therapy companion, bringing comfort, smiles, and healing to patients in hospitals when they need it most. It's more than a gesture—it's a commitment to kindness, compassion, and the belief that even the smallest acts of love can create the biggest impact.
Rooted in Community, Growing with Purpose - Tabitha M
At AutoNation Subaru Scottsdale, our Love Promise is rooted in caring for the world we all share. This Arbor Day, we were proud to give back to our community by providing trees for our community—small beginnings that will grow into cleaner air, cooler neighborhoods, and a greener future for generations to come. Each tree represents more than just a gift; it's a symbol of hope, sustainability, and our commitment to making a lasting impact. By planting these trees alongside our neighbors, we're not just celebrating today, we're investing in tomorrow, together.
Driven by Love: Supporting Arizona's Foster Community - Tabitha M
At AutoNation Subaru, love showed up in a meaningful way this season through our Subaru Love Promise commitment. Our team proudly hosted a toy drive in support of Arizona Association for Foster & Adoptive Parents, collecting gifts to bring comfort and joy to children in foster care. With the help of our generous community, each donation became more than just a toy—it became a reminder to every child that they are seen, supported, and cared for. Together, we were able to create moments of happiness and connection, reinforcing our commitment to making a lasting difference for families right here in our community.
Fueled by Kindness: Thank You, Subaru Auto Nation! - Bailey D
We're feeling incredibly grateful to Subaru Auto Nation for hosting a toy drive to support children impacted by foster care! Because of your generosity, so many kids will receive something special they can call their own—bringing comfort, joy, and a sense of belonging. Your commitment to giving back makes a meaningful difference in the lives of the children and families we serve. It's partnerships like yours that help turn small moments into lasting memories. AZAFAP is truly thankful for your continued support and heart for our community.
A Perfect Fit: Subaru & Operation Warm Supporting Our Kids - Bailey D
We are deeply grateful to Subaru for hosting this incredible event and for the genuine care their team showed every step of the way. From opening their space to welcoming our families with warmth and enthusiasm, Subaru created an experience that went far beyond jacket distribution. The Subaru team took time to connect with each child—helping them try on jackets, making sure every fit was just right, and ensuring each child felt seen, valued, and celebrated. Their hands-on support and kindness truly embodied what community partnership looks like in action. We also extend our sincere thanks to Operation Warm for their continued partnership and commitment to providing high-quality, brand-new winter coats that bring comfort, confidence, and dignity to the children we serve. Together, Subaru and Operation Warm helped make sure our kids head into the colder months wrapped in warmth, care, and compassion. We are so thankful for this partnership and the meaningful impact it continues to have in our community.
AutoNation Subaru Scottsdale Helps Pets Find Their Furrever Homes! 🐾💙 - chris m
October is all about furry friends at AutoNation Subaru Scottsdale, and we were thrilled to transform our showroom from cars to fluffy friends while taking part in this year’s Subaru Loves Pets Adoption Event! Over two amazing weekends, our team partnered with local shelters to help five dogs and one adorable kitten find their forever homes. 🐶🐱 Every adoption came with a new pet adoption kit and coverage for initial ownership costs, helping each family start their new journey together with love and support. 💕 We’re so proud to be part of the #SubaruLovesPets initiative — celebrating second chances, wagging tails, and the joy that pets bring into our lives every day. Thank you to everyone who came out, volunteered, and opened their hearts and homes! 🏠🐾 #AutoNationSubaruScottsdale #SubaruLovesPets #AdoptDontShop #CommunityDriven #SubaruLovesToHelp #ForeverHomes
AutoNation Subaru Scottsdale Shines Bright in the Community ☀️💙 - chris m
Our team at AutoNation Subaru Scottsdale was honored to donate our time to Phoenix’s incredible SHINE Event — a full day dedicated to helping children and teens grow their emotional intelligence, confidence, and self-awareness. 🌈 From thoughtful workshops and hands-on activities to the laughter-filled foam pit and a heartwarming social hour, the day was packed with connection, learning, and love. We’re so proud to support an event that empowers young minds to understand their emotions, build resilience, and shine their brightest. ✨ A huge thank you to everyone who helped make this meaningful day possible — together, we’re creating a stronger, more compassionate community. 💕 #AutoNationSubaruScottsdale #SubaruLovesToCare #SHINEEvent #CommunityDriven #EmotionalIntelligence #SubaruLovesLearning
SUBARU LOVES TO HELP - chris m
At AutoNation Subaru Scottsdale, we believe in making a meaningful difference in the lives of our neighbors. Recently, our team proudly partnered with St. Mary’s Food Bank, coming together with compassion and purpose to package over 2,000 meals for families in need. This effort was about more than just providing food—it was about restoring hope, dignity, and comfort to families who may be going through difficult times. Each meal we packed carried with it the message that no one in our community is alone, and that together, we can help lift each other up. Our partnership with St. Mary’s Food Bank reflects Subaru’s core belief that “Love is what makes a Subaru, a Subaru.” Through Subaru Loves to Help, we are committed to going beyond the showroom floor to create real change in the lives of people around us. By volunteering our time and resources, we were able to be part of something greater than ourselves—something that shows how a brand built on love and care can truly impact lives. We are grateful for our dedicated staff, customers, and community partners who continue to stand with us in these efforts. Together, we’re not just delivering meals—we’re delivering kindness, compassion, and a brighter tomorrow for families who need it most.
